First Show of the Season

The Jack Benny program presented by Lucky Strike. S Here, and another basket of fine tobacco goes to the makers of Lucky Strike.

Yes, Lucky's pay more. Millions of dollars more than official parity prices for fine tobacco. No wonder, LS MFT, LS MFT. Lucky Strike means fine tobacco. Yes, in each and every Lucky Strike, in every pack, in every carton, there's fine, light, naturally mild tobacco.

Tobacco that makes Lucky's a truly finer cigarette. So light up a lucky, prove to yourself how much milder, lighter, smoother, luckies really are. You'll agree, in all the world, there's no finer cigarette than Lucky Strike.

The Lucky Strike program starring Jack Benny with Barry Livingston, Phil Harris, Rochester, Dennis Day, and yours truly, Don Wilson. Ladies and gentlemen, to me, this is a very exciting day because it's the opening broadcast of the Jack Benny program.

But to the local chamber of commerce, it's just another Sunday. Just another day to send their free sightseeing bus on a tour of our fair city. So let's go back a few hours and board one of these buses as it makes its way around our glamorous town.

Your attention, please, move. We're now entering Beverly Hills where so many of our famous stars reside. See, Henry, isn't it exciting? Imagine us riding along a street where all the movie stars live. Yes, Clara, and if we see one, we can tell all our friends back in potsville that we...

Oh, look, Henry, there's less! No, lady, that's my kid. He needs a haircut. Now that early American home on the right is the residence of Gary Cooper. Gosh, Clara, Gary Cooper's house! Yeah, imagine all of this happening to us.