It Happened One Night

The makers of Campbell's Soup presents the Campbell Playhouse, Boston Wells producers. Good evening. This is Orson Wells. Our offering this evening, it happens one night with already a motion picture classic.

Despite its tender years, it was born in 1934, shrewdly concerned with the oldest, in fact, the eternal subject, the way of a man with a maid, This time against the vigorous background of life among the quality and the not so quality of the Atlantic seaboard.

It's been a favorite attraction among moviegoers everywhere since Mr. Frank Capra and the Columbia Pictures Corporation first blessed us all with it. Our guest stars might well have been tailored for the celebrated parts of Peter and Ellie.

Mr. William Powell surely needs no alteration at all. Be the charming, happy-go-lucky newspaperman whom fate threw together on that now historic bus ride with the spoiled and spirited heiress, certainly never more thoughtlessly imagined than tonight by Miss Miriam Hopkins.

But first before the madcap doing this night begin to sweep us along at their own breakneck pace, Ernest Chappell suggests that we do a little closing. Mr. Chappell? Thank you, Arson Welles. And ladies and gentlemen, it's simply this.

Suppose you had never tasted Campbell's tomato soup. Suppose you'd never had a sunny bowl of it beckon you with its welcoming color and with its tempting aroma. Suppose you'd never drawn your chair up to the table, lifted your spoon and learned with that first smooth sip how its lively tomato flavor could wake up your appetite.

Suppose you still had to try this soup that almost everyone likes best, Campbell's tomato soup, and still had to discover how it glorifies the flavor of fine tomatoes in a way all its own. Well, surely then you'd have a treat in store for you now, wouldn't you?