Crest Toothpaste (commercial, 1960)

No, Jane and Anne aren't the cress testers here. There that is. You see, cress also showed that worked for older people like the All-Brands before it became recognized effective against scavities. Jim, when were you in the Stuthpace test?

Back in college. Let's show the story, film that a recent reunion. Well, Jim, how did you become part of the Stuthpace test? The dentist at Indiana University asked us to. Did many others join you in the test?

Quite a few. 246, as a matter of fact. Did every one of you use crest in this test? We use crest. Their side. Regular toothpaste. Do anything special? No. Everyone brushed as usual for two years.

But your group had... 34% fewer cavities with crest. You know what's happened since these tests, Mrs. Albrandt? Well, a lot of us use crest. And crest has become the only toothpaste recognized the effective against cavities by the American Dental Association.

Their Council on Dental Therapeutics reports, Crest has been shown to be an effective decay preventive benefit that can be of significant value when used in a conscientiously applied program of oral hygiene and regular professional care.

What's your program, Mrs. Albrandt? Watch between meal treat, brush off and have regular checkup. And use Crest, of course. Crest to a florist and the only toothpaste recognized effective against cavities.