Esso (commercial, 1956)

You are? For new power and performance all you gotta do is stop at the S.O.S.I. Another first at the S.O.S.I. New Total Power S.O.X.T.A. gasoline now has the highest octane of all time. See your S.O.D.L.R.

Everywhere you go from Maine to Louisiana, you'll find S.O.D.L.R.S. like me who take pride in their service. There's more to it than just filling a gas tank. A lot of little experts, important ones like checking your oil, battering, tires, radiator, or perhaps helping to guide you on your way with an ESO roadmap

or offering you the chance to freshen up in a clean restroom. Yes, there's everything you need for happy motoring at the ESO sign. Put a tiger in your tank. A tiger? That's what it says, Harry.

Well, I've heard that new S.O. Extra is pretty powerful stuff and an area tiger in our car ridiculous. When temperature is low and humidity is high, watch out for stalling. Why take chances on stalling during warm-up?

Cars need defrost. Defrost is the special additive that prevents this kind of stalling. It was developed by S.O. Research. It is added to every gallon of SOX-456 to make sure you don't stall unnecessarily. Drive in, fill her up, get defrost plus everything you need for happy motoring.

SOX-456 is the biggest tank full of gasoline you can buy. So much more comes with it. This is the season when cars have a reason to stall when you start on a trip. You start and you go and the first thing you know you stall at a light and you flip.

Don't blame your car. Cars need defrost. SOXtra 456 has an additive called defrost. It was developed to prevent this stalling. See your SO dealer for complete happy motoring service. Get SOXtra 456 with defrost. It's the biggest tank full of gasoline you can buy.