Beer Commercial (1960s)

What made Milwaukee change its mind? What made Milwaukee change its mind? Hello, I'm Rick Smarshill. Yes, the big beer question these days is, what made Milwaukee change its mind about beer? Well, if you like Milwaukee beer, I guess everybody knows that that's America's best beer.

I'm sure you'll be mighty interested in the answer. What made Milwaukee change its mind? Well, let's ask a man for Milwaukee. He ought to know. Yes, I certainly do know, and I'll tell you all about it.

You know, Milwaukee is where almost all the fine, world-famous beers are brewed. Over the years, more and more people right here in Milwaukee have come to realize that Blats is the finest of all the fine beers.

That's why today, in these modern times, Blats is Milwaukee's favorite beer by far. Yes, no doubt about it. The flavor of blacks is what made Milwaukee change its mind about bear. The Milwaukee Journal proves it in black and white. You see, every year this newspaper conducts a city-wide survey on bear preferences and publishes the results. Now see for yourself

how blacks has been preferred by Milwaukee year after year after year. And take a look at this. Nowadays Milwaukee prefers blacks by an even greater margin. Well, you know, winning an honor like that, year after year after year.

In America's beer capital, is surely the greatest possible tribute to the flavor of any beer. Don't you agree? So the next time you order beer, remember it's so easy to enjoy Milwaukee's favorite beer. Just be sure that you order blacks.

Milwaukee's favorite beer, Milwaukee's finest beer.