1954 DeSoto (commercial, 1954)

This is the California desert, a real desert of deep, loose sand, treacherous, soft shoulders, blistering heat. And this is a lovely 1954 De Soto automatic on the desert road. Now watch, we're driving this De Soto automatic out into the sand.

In an ordinary car, it would be almost impossible to move or steer in this type of sand. Watch this though. The world's newest and finest fully automatic transmission, power flight transmission, lets the DeSoto automatic accelerate smoothly, steadily, evenly with great power, even here.

And steering is simple, even through heavy treacherous sand, with DeSoto full-time power steering. The power steering that works for you all the time, makes turning the steering wheel as easy as dialing a phone. There are hundreds of reasons why this lovely 1954 De Soto deserves the name automatic.

Reasons you should discover for yourself. Go to your De Soto Plymouth dealer soon. See and drive the beautiful, stylish, distinctive 1954 De Soto automatic. It's available in two full series, the mighty 170 horsepower fire dome 8 and the brilliant Power Master 6.

yourself that this year, the Soto puts you ahead automatically. Now we have a young lady.