DeSoto (commercial)

Now I'd like to show you something important. This is a picture of the most exciting value in cars today. This is it, the 5070 Soto with a new low price. This year's the Soto was way ahead of our competitors.

And yet the Soto price has started right above the lowest. It's a big car with big car comfort and big car beauty that our competitors will be imitating two or three years from now. It's low.

lower than any of our competitors, but it's got as much more room inside as any of the cars that are much taller. And plenty of old clearance too. It's really got power and terrific performance.

And that new torsion air ride is so smooth, you'll find it hard to believe. Then there's new triple range push button driving. One or two cars are imitating that now and others will follow, but this is by far the best.

Now I'm not telling you to run right out and buy a DeSoto on my recommendation, but I believe you'll be a wiser automobile buyer if you'll drive this car. See what it has to offer, then price it.

And I think you'll be surprised, because this year DeSoto prices start just above the lowest, and make your decision. Drive it DeSoto before you decide.