Crest Toothpaste (commercial, 1950s)

This is the story of a medical milestone. Triumph over tooth decay. It begins in a little town in Texas where tooth decay was almost unknown. The reason? Science found the drinking water contained fluoride. For years, science has tried to make fluoride work in a toothpaste.

Now, after these years of searching, testing, Proctor & Gamble announces the dramatic answer, Crest toothpaste with floristan, the only known way to make fluoride truly effective in a toothpaste. Here's how crest works on the permanent teeth of all adults and children six and over.

The floristan action in crest actually combines with and strengthens tooth enamel to lock out decay, give you cleaner, sweeter breath. And you'll love the fresh new flavor of crest the way it brightens your teeth as you triumph over tooth decay.

Get Crestooth Paced with Floristan.