Romance

From Hollywood, California, the Lux Radio Theater presents Madeline Carroll and Herbert Marshall in romance. Lux presents Hollywood and extends thanks to you, ladies and gentlemen, for your purchases of Lux, Torelitz, Hope and Lux Blay.

It is your loyalty to these fine products that enables us to bring you the Lux Radio Theater every Monday night. This evening, our cast is headed by Herbert Marshall and Madeline Carroll, starring in romance with Ralph Morgan and Claire Dodd.

Walter Wanger, Hollywood's eminent producer, will be heard as special guest. Our music is conducted by Lewis Silvers. And now, your host and producer, ladies and gentlemen, Mr. Cecil B. DeMille. Greetings from Hollywood, ladies and gentlemen.

For me, as perhaps it does for some of you, tonight's play holds many golden memories and brings me back to the Broadway of exactly 25 years ago, To a season of theatrical grandeur seldom seen before or since.

It was in February 1913 that this eternally young play romance by Edward Sheldon opened its remarkable run with Daris Keene and William Courtney at the Maxine Elliot Theatre. And it was during that run that Jesse Lasky, Samuel Golvin, and I met at the old Clarridge Grill on Broadway and decided to take Horace Greeley's advice

and start making pictures in a little town called Hollywood. We wondered if we could persuade Dustin Farnham, then playing in a melodrama called Arizona, to take a chance and star for us in our first motion picture.

It was a season that saw Jane Cowell in Within the Law, George M. Cohan in Broadway Jones, Loretta Taylor in Pega My Heart. At 69, Sarah Bernhardt was playing Vaudeville at the palace. George Alice was starring in Israeli.