Sunset Boulevard

Lux presents Hollywood. Leave your brother's company, the makers of Lux's toilet soap, bring you the Lux Radio Theater, starring Gloria Swanson, William Holden, and Nancy Yates, in Sunset Boulevard. Ladies and gentlemen, your producer, Mr. William Hilly.

Leading from Hollywood, ladies and gentlemen. Sunset Boulevard, a busy thoroughfare in the heart of Hollywood, is far more typical of the motion picture capital than even Hollywood and Vine streets. Here you will find the site of the first motion picture studio, the swank offices of the actors' agents, the nightspots.

And very far out, almost to the Pacific Ocean, the homes of the screen stars themselves. And this is where tonight's play takes place. In the home of a famous but forgotten glamorous actress of the Silent Days.

Recreating her original role is Gloria Swanson, one of the most glamorous women of silence to all talking pictures. Also playing his original role in this Paramount picture, which by the way received 11 nominations for Academy Awards, is that excellent actor William Holden and Nancy Gates, making her first appearance on our stage.

Yes, Sunset Boulevard, with its many lux girls traveling from studio to studio, is as representative of Hollywood as the lux girls themselves. For in this capital of beauty, lux toilet soap is a favorite complexion care.

Now here, Sunset Boulevard, starring Gloria Swanson as Norma Desmond, William Holden as Joe Gillis, and Nancy Gates as Betty Shafer, with John Wengraft as Max. Twenty minutes ago, a murder was committed on Sunset Boulevard.

At one of those great big mansions between Hollywood and the beach, you're going to hear a lot about it because an old-time movie star is involved, one of the biggest. The police haven't arrived yet, but they're on their way, I guess.