Model Wife

Lux presents Hollywood. The Lux Radio Theatre brings you Dick Powell and John Blondell in Model White. Ladies and gentlemen, your producer, Mr. Cecil B. DeMille. Greetings from Hollywood, ladies and gentlemen.

Every trade develops its own slang terms, along with its technical terms. And in my trade, we have a slang word for pictures that turn out to be surprise hits. We call them sleepers. And we've got one tonight, the current universal picture, model wife.

It gives you a chance to discover a hit for yourself, something Hollywood's genius for advertising doesn't let you do very often. This time the surprise package contains a new and different dick power than Joan Blondell.

Tonight brings Dick and Joan back to this microphone for their first appearance here together in almost five years. But model wife was worth waiting for. It's the story of a typical American phenomenon. The modern young business couple with their eyes clearly fixed on a shining goal.

They hope that someday, and the sooner the better, they can raise a family. But in the meantime, their good-humoured contest with the big city is a very real part of the American epic. Every husband, and I suppose every prospective husband too, will have his own definition of what constitutes a model-wife.

discretion being the better part of valor, he probably keeps it to himself. I think they'll all agree on one point though, and this is where Lux Toilets' hope makes a spectacular entrance. Toil or short, slender or not so slender. Blundru net or redhead, a wife should always look like a model wife. In fact, I think the ladies themselves are the first

to insist on that. In Hollywood, screen close-ups tell any star or starlet, a candid camera story that she cannot ignore. But if you don't happen to have a close-up of yourself handy, the mirror will do just the same thing. And in either case, the candid camera drama will have a happier ending if Lux's toilet soap was part of the first act. And now for the