Marketing Scheme Backfires

The makers of Alka Seltzer bring you love and Abner. Hundreds of you listeners have written in to tell us how pleased you are that Alka Seltzer has brought Lum and Abner back on the air again.

With their funny arguments and homespun humor, they always seem to help us forget our cares and make us feel better, don't they? Yes, and when you stop to think about it, Lum and Abner and Alka Seltzer are very much alike.

They're both friendly. They both help you get relief from some of your troubles, and they're both dependable. If you happen to be a Lumenavner fan who's never experienced the amazing relief that Alka Seltzer offers for headaches, for acid indigestion, minor stomach upsets, for muscular aches and pains and in cold distress, may we suggest that you do not put off trying it any longer,

for you will find Alka Seltzer a most pleasant and effective remedy for these common ailments. And so when you hear Lumenavner on the air, we hope you'll remember that Alka Seltzer Selser is a good friend to have in your home too.

Because it offers you and your family pleasant relief for so many unpleasant ailments. Be wise, be prepared to get quick relief from these common ailments. Just phone or ask your drugist for a package of Alka Selser tablets tonight or tomorrow sure.

Never be without it in your home. And now, let's see what's going on down in Pine Ridge. Cedric Wehant has been so consistently successful in his recent business ventures that Lum and Abner have decided he must be a business genius and have made a manager of the store.