Goodbye 1938

The J.L.O. program starring Jack Benny with Mary Livingston, Phil Harris, Kenny Baker, and yours truly Don Wilson. The orchestra opens the program with no wonder. Here we are at the beginning of another year and J.L.O. wants to send greetings to all of you.

And we've received a letter that makes us well New Year's greeting for us. It's from a woman who's been using J.L.O. year in and year out for the past 37 years. She is Mrs. C. C. Brown of Huntington, West Virginia, and listen to what she writes.

We bought our first package of Jell-O in December, nineteen-two. We lived in the country then and made few trips to a store so the Jell-O was a bit of a luxury, saved for the holiday gathering of kin and friends.

Needless to say, Jell-O made a hit and we've used it exclusively ever since. When I had my own home, I wanted something special. Nothing so filled the requirements as Jell-O. In all those 37 years of use, I've never had a package that wasn't perfect, and Jello is a prime favorite with my family.

Well thank you Mrs. Brown. That's a grand letter to start us off on 1939, and to the rest of you we'd like to say, if you want to give your family their prime favorite dessert, if you want to enjoy that delicious extra-rich fruit flavor, look for the big red letters on the box.

They spell Jello. Now, ladies and gentlemen, this being the first day of the new year, it behooves me to introduce the star of this program, and a manor befitting his dignity and position. Well...

He is a man whose illustrious character and many fine qualities have my sincere admiration. Oh, Don, please. A man whose lovable nature and unselfish devotion to others... Say, Jack. Quiet, Mary, I want to hear this. Go ahead, Don.