Saturday's Hero

The Jack Fennie Program presented by Lucky Strike, a now a word of interest to smokers. For years you've heard talk, double talk, words about noses, words about throats, empty promises, cigarette advertising is filled with them.

Now the smokescreen of double talk is swept away by facts, not claims, facts. The facts are that Lucky's fine mild good tasting tobacco goes into a cigarette that's made better. That's fully packed, that has no annoying loose ends to spoil the taste.

A cigarette that's made better in every way. Yes, the facts are that Lucky Strike by a wide margin is the best made of all five principal brands of cigarettes. Facts proven by a month after month quality comparison based on tests, certified to be impartial, fair, and identical.

And these tests, these facts are verified by leading laboratory consultants. For example, Foster D. Snell Incorporated of New York City reports. In our opinion, the properties measured are all important factors affecting the taste of cigarette smoke. We conclude that Lucky Strike is the best made of the five major brands.

Yes, Lucky's taste better. Always so mild, so smooth, so firm and fresh, with better taste in every puff. So prove to yourself the proven facts. Don't be misled by the smokescreen of claims made by other cigarettes. Remember the facts and enjoy really fine, mild, good tasting tobacco in the cigarette that's made better. The cigarette that tastes better. Lucky strike.

Try a carton today. Be happy, go lucky, go lucky, strike today. Okay, hold it, hold it, fill, hold it. Stop, stop, stop. What's wrong now, Jackson? Nothing, we've rehearsed enough. We ought to relax a little before we go on the air.