goes shopping for cufflinks for Don

The Jack Benny program, transcribed, presented by Lucky Strike. And now a word of interest to smokers. For years you've heard talk, double talk, words about noses, words about throats, empty promises. Cigarette advertising is filled with them.

Now the smokescreen of double talk is swept away by facts. Not claims, facts. The facts are that Lucky's fine, mild, good tasting tobacco goes into a cigarette that's made better. that's fully packed, that has no annoying loose ends to spoil the taste.

A cigarette that's made better in every way. Yes, the facts are that Lucky Strike, by a wide margin, is the best made of all five principal brands of cigarettes. Facts proven by a month after month quality comparison, based on tests certified to be impartial, fair, and identical.

And these tests, these facts are verified by leading laboratory consultants. For example, Foster D. Snell, Incorporated of New York City reports. In our opinion, the properties measured are all important factors affecting the taste of cigarette smoke.

We conclude that Lucky Strike is the best made of the five major brands. Yes, Lucky's taste better. Always so mild, so smooth, so firm and fresh, with better taste in every puff. So prove to yourself the proven facts.

Don't be misled by the smoke screen of claims made by other cigarettes. Remember the facts and enjoy really fine mild good tasting tobacco in the cigarette that tops all five principal brands for quality The cigarette that tastes better lucky strike try a carton today The Lucky Strike program starring Jack Betty with Barry Livingston Phil Harris Rochester Dennis Davis, what from part 10 and yours truly

And now, ladies and gentlemen, let's go down to a local department store where Jack and Mary have gone to do their Christmas shopping. Gosh, Mary, no matter how early you do your Christmas shopping, the stores are always crowded.