Captain Horatio Hornblower

The Jack Benny program presented by Lucky Strike. Friends the enjoyment of a cigarette depends on the way it tastes and Lucky's tastes better than any other cigarette. Here's why the taste of anything depends on two things. What it's made of, how it's made.

Now in a cigarette you've got to begin with fine tobacco. That's right, there's no substitute for fine tobacco. Don't let anybody tell you different. And LS MFT, Lucky Strike means fine tobacco. But that's not all you get in Lucky Strike.

You got unexcelled quality as well. This is why every Lucky Strike is round and firm without annoying loose ends to stick to your lips. It's why luckies are always fresh and smooth-smoking. Yes, you can depend on Lucky's fine tobacco and superior workmanship to make Lucky's smooth mellow better tasting from first puff to last.

Try a card and soon. You'll discover Lucky's tastes better than any other cigarette. So be happy, go Lucky! Go Lucky's, like me, happy, go Lucky's, go Lucky's, like... The Lucky Strike program starring Jack Benny with Mary Livingston, Phil Harris, Rochester, Dennis Day, the sportsman, Fortnite, and yours truly, Donwells.

And now, ladies and gentlemen, it is with great pride that I bring you the star of our show. The man who was the inspiration for that beautiful ballad, too young, and here he is, Jack Benny.

Thank you, thank you, thank you. Hello again, this is Jack Benny talking and done. That was a very clever introduction. So I think it's only fair that I tell the audience that you too were the inspiration for a song.

Oh, really? What song? My truly, truly fat. Ah! Don, here it is only the second program of the season, and already you had to give me a sarcastic introduction. Sarcastic? Jack, believe me, I didn't mean it to be.