IRS pays a visit

Lucky Strike presents the Jack Benny program. But first, here's an important message from the National Tobacco Tax Research Council. Smokers next time you buy cigarettes, remember that over 800,000 tobacco farm families thank you for contributing to their support.

And remember also that you help support your government, federal, state, and local. When you buy a pack of cigarettes, the federal government gets eight cents. Most local and state governments get three or four cents more.

That's better than a 50% tax on every cigarette you smoke. Yes, in buying cigarettes, over half your packs, go for tax. And now the Jack Benny program presented by Lucky Strike. Be happy, go lucky, be happy, get better, taste, be happy, go lucky, get better taste today.

Friends, seeing is believing, and you yourself can see that luckies are made better to taste better. Just take a Lucky Strike and any other cigarette and carefully remove the paper from both by tearing down the seam from end to end.

Entering, be very careful not to disturb the tobacco inside the paper. Now look for the difference. Look at that perfect cylinder of fine mild tobacco taken from the lucky. See how round and firm and fully packed it is with long strands of fresh, clean, good tasting tobacco.

See how free the lucky is of annoying loose ends that spoil the taste. This is your proof. Lucky's are made better to taste better, to taste fresh and clean and smooth. No doubt about it. Lucky's taste better.

So to enjoy the fresh, clean taste of fine tobacco, be happy. Go Lucky. Make your next carton Lucky Strike. These strike programs starring Jack Benny with Barry Livingston, Phil Harris, Rochester, Dennis, Dan, and yours truly, Donbo.