Season Premiere - Returning From Europe

The Jack Benny program presented by America's largest selling cigarette Lucky Strike. That's a... ...to... ...unurban. Lucky Strike. First again with tobacco men. First again with the men who really know tobacco. The independent auctioneers, buyers and warehousemen.

And more of these independent tobacco experts smoke Lucky Strike regularly than the next two leading brands combine. Remember, these are the men who can see the makers of Lucky Strike. Consistently select and buy that fine, that light, that naturally mild tobacco, and for their own personal smoking enjoyment.

These tobacco experts choose Lucky Strike to use a smoker. That fact is extremely important, because you and the experts look to a cigarette for the very same reason. Enjoyment. Real deep down smoking enjoyment. So let this personal smoking preference of the experts lead you to Lucky Strike.

Light up a Lucky and puff by puff. You'll see LSMFT, L.S. M.F.T. Lucky Strike means Fine Tobacco, and this Fine Lucky Strike Tobacco means a world of smoking enjoyment for you. Yes? You like Lucky Strike.

The Lucky Strike program starring Jack Benny with Mary Livingston, Phil Harris, Rochester, Dennis Day, The Swatchman, and yours truly, Don Wilson. Ladies and gentlemen, as most of you know, Jack Benny spent his summer making personal appearances in Europe.

On July 19th, he opened at the Palladium Theatre in London. So now we take you back to Jack's opening night. He's just finished his first London stage appearance in the audience is leaving the theater.

I say Penelope, what did you think of this Benny, chap? Groule, eh, what? Rather. And did you notice, Derek? He performs with such great abandon, such complete lack of inhibition, such verbs, such enthusiasm, such guts.