Christmas in Palm Springs

The Jack Benny program transcribed and presented by Lucky Strike, the cigarette that tastes better, cleaner, fresher, smoother. If you want better taste from your cigarette, Lucky Strike is the brand to get. It's toasted to give you the best taste yet.

It's toasted. Cigarette, they take fine. Tobacco, it's light. Tobacco, it's mild. Tobacco too. And it's toasted, yes, it's toasted Because the toasting brings a favor I'd do so to get better taste from your cigarette Lucky strike is the brand to get It's toasted to give you the best taste yet It's toasted, cigarette

This is Don Wilson, friends I guess you all have heard of Bill Quorum, the famous sports columnist who's also president of Churchill Downs in Louisville, Kentucky Well, he's one of the many millions of people who smoke luckies, and this is what he says about them.

I smoke luckies because they give me the enjoyment I like, and they taste better than any other cigarette to me. Now, Bill Corm's reason for smoking lucky strike is the same one most lucky smokers give. Better taste.

What makes a lucky taste better? It's toasted to taste better. Now, Lucky's better taste begins with fine tobacco. LSMFT Lucky Strike means fine tobacco. And then that tobacco is toasted. It's toasted. The famous Lucky Strike process brings Lucky's fine tobacco to its peak of flavor.

Tones up this naturally mild good tasting tobacco to make it taste even better. Cleaner, fresher, smoother. That's why at Christmas time in particular, So many people give and get cartons of luckies. A brightly decorated carton of lucky strike says, Merry Christmas and happy smoking 200 times.

Remember cartons of luckies, so nice to give, so wonderful to get. From Palm Springs, California, the Lucky Strike program, starring Jack Benny with Mary Livingston Rochester, Dennis A. Bob Crosby, the Earth's truly down. Ladies and gentlemen, as always at the height of the tourist season here, Palm Springs is just full of celebrities.