Easter show

The Jack Benny program presented by Lucky Strike's Scientific Test Crew, Lucky Strike is milder than any other principal brand of cigarette. Yes Lucky Strike is milder and science provides the proof. Test after test produce conclusive evidence of Lucky Strike's greater mildness.

But that's not all. scientific tests are confirmed by independent consulting laboratories and they prove Lucky Strike mildest of six major brands tested. There's no doubt when you light up a Lucky, you get a smoother smoking milder tasting cigarette and you enjoy the rich taste of fine tobacco because L.S. M.F.T. L.S. M.F.T. Lucky Strike means fine tobacco, fine, light, naturally mild tobacco

that gives you more real deep-down smoking enjoyment. So for the rich taste of fine tobacco, for smoothness and mildness, light up a lucky. Yes, prove to yourself what scientific tests prove. Lucky Strike is milder than any other principal brand of cigarettes. Make your next carton Lucky Strike. Lucky Strike program starring Jack Benny with Mary Livingston, Phil Harris,

Rochester, Dennis Dain, yours truly, Don Wilson. Ladies and gentlemen, in a couple of weeks now, Jack Benny will be traveling throughout the country on a personal appearance tour. So naturally, he feels that he should brush up on his violin.

At the moment, Jack is home waiting for his violin teacher to arrive. I can't understand it. Professor LeBlanc was supposed to be here an hour ago. Boss, sit down and relax. He'll be here pretty soon.

Why can't he come on time? This is important, Rochester. I'll soon be out on a personal appearance tour, and I haven't played my violin in front of an audience since I was at the Palladium in London.