The Champion

The Jack Benny program presented by Lucky Strike. S Based on our analytical findings, it is our opinion that lucky strike cigarettes are the mildest of the six major brands tested.

And no wonder lucky strike cigarettes have improved milder. For years, lucky strike has conducted a unique and vast program in research and quality controls and manufacturing methods. And today, tomorrow always, LS MFT, LS MFT.

Lucky strike means fine tobacco, fine, light, naturally mild tobacco that gives you smoothness and mildness with never a rough puff. So light up a lucky and prove to yourself what scientific tests prove. Lucky Strike is milder than any other principal brand of cigarettes.

Let your own taste and throat be the judge. For smoothness and mildness, there's never a rough puff in a lucky strike. The Lucky Strike program starring Jack Benny with Barry Livingston, Phil Harris, Rochester, Dennis Day, and yours truly, Don Wilson.

and gentlemen, just four days from now, the Academy of Motion Picture Arts and Sciences will present their annual awards. And when the winners are announced, Jack Benny, being a man of high ideals and noble character, will be the first to say, I was robbed. And here he is, Jack Benny!

Thank you, thank you. Well, again, this is Jack Benny talking and done, I'm glad you brought up the subject of the Academy Awards because- Wait a minute, Jackson. Wait a minute. Temper, temper. Just hold your hair up a minute.

After all, where do you come off saying you was robbed? Huh? Well, the winners haven't even been announced yet. I know. And you haven't made a picture for five years. I know, I know. You've only got one show, too.