Calls His Ad Agency

The Jack Benny program, presented by America's largest selling cigarette Lucky Strike. It is a terrible... Lucky Strike, first again with tobacco men. Yes, first again with the men who really know tobacco, the independent buyers, auctioneers and warehousemen.

For a recent impartial survey shows that more of these independent experts smoke Lucky Strike regularly than the next two leading brands combined. Remember, these are the men who, year after year, can see the makers of Lucky Strike consistently selected by that fine, that light, that naturally mild tobacco.

And for their own personal smoking enjoyment, they choose Lucky Strike. So let this overwhelming smoking preference of the experts lead you to real, deep, down smoking enjoyment. Light up or Lucky, puff by puff, you'll see.

L-S-M-F-T, L-S-M-F-T. Lucky Strike means fine tobacco, and this fine Lucky Strike debacle means a world of smoking enjoyment for you. That's why you'll like Lucky Strike. The Lucky Strike program starring Jack Benny with Barry Livingston Phil Harris, Rochester, Dennis Day and yours truly Don Wilson.

Ladies and gentlemen, once again we take you to Jack Benny's home in Beverly Hills. It's Saturday morning and Rochester is dusting the living room. Uh oh, look at that big spider web in the corner. I'll get the broom in.

No, I better take this one down easy. The last time I broke the spider web, Mr. Benny got off a mad. He likes to starch him and use him for doilies. Oh, well, I'll take it down later after I dust the pen.

Well, that takes care of the pen. Now for the other room. That's funny. I'm not even near the pen. There goes again. I better look inside. Just as I thought a mouse. Oh, well, I'll finish my dusting and then I'll...