rides in a yacht

The Jack Benny program, presented by Lucky Strike. Lucky's pay more, millions of dollars more than official parity prices for fine tobacco. Millions of dollars, that's a lot of money. But the makers of Lucky Strike spend it for fine, light, naturally mild tobacco.

So when you light up a lucky, you're always sure of real smoking enjoyment. Yes, when you're smoking the cigarette of fine tobacco, you know you can expect enjoyment and plenty of it. It's plain from the first puff, there's never a rough puff in a lucky because...

LS MFT, LS MFT, Lucky Strike means fine tobacco. And that kind of tobacco always has, and always will mean real deep down smoking enjoyment for you. That's why so many folks turn to the Lucky's all over the country, even the experts who make their living in the tobacco business. Just to name one of them, there's Mr. L. Garland Griffin of Clarksville, Virginia.

Recently he said, all in all I've sold over a hundred million pounds at tobacco, and season after season I've seen the makers of Lucky Strike by fine tobacco, the kind of tobacco for downright good smoking. I've smoked Lucky's regularly for fourteen years. And that's not And all, for a recent survey shows more independent of aqua-autioneers, buyers, and warehousemen

smoke lucky strike regularly than the next two leading brands combined. Yes, a lot of people smoke for enjoyment, and they smoke lucky strike, because there's more enjoyment than a lucky. Smoke them and you'll find out.

Today by a carton of Lucky Strike. Strike program starring Jack Benny with Murray Livingston, Phil Harris, Rochester, Dennis And here's to early Don Wilson. Ladies and gentlemen, let's go out to Beverly Hills to the Benny household.