Down on the Farm

The Mike Benny program transcribed presented by Lucky Strike. Friends while cigarettes may look the same on the outside, there's an important inside difference in Lucky Strike, an inside difference that proves luckies are made better to taste better and it's easy to prove this to yourself.

Just tear and compare. From a newly opened pack, take a cigarette made by any other manufacturer. Then carefully tear a thin strip of paper straight down the seam from end to end and gently remove the tobacco, in tearing be careful not to disturb or loosen the tobacco.

Now, in exactly the same way, remove the paper from a lucky strike. Then compare. Some cigarettes are so loosely packed they fall apart. Others have air spaces that burn too fast, taste hot and harsh and dry.

But look at that lucky. See how it stays together, a perfect cylinder of fine mild tobacco. See how round and firm and fully packed it is, with long strands of fresh clean, good tasting tobacco.

Because luckies are made this way, they draw freely, smoke smoothly and evenly, taste fresh clean and mild. So, tear and compare. Prove to yourself that luckies are made better to taste better. Then make your next carton Lucky Strike.

The Lucky Strike program starring Jack Benny with Mary Livingston, Philares, Rochester, Dennis, St. Louis, and the sport from Fort Teddon yours truly does. Ladies and gentlemen, just recently Jack Benny received one of the Sylvania Pioneer Awards for his contribution to the history of radio. So tonight in keeping with this honor, I feel

that I should give Jack a dignified introduction. Well, thank you, Don. It's times like these I wish I were to poet. What a beautiful thought, Don. I can just imagine you were poets. Henry Wadsworth's Pat Fellow.