At the Ball Game

The Jack Benny program presented by Lucky Strike. Do you do that, do that, do that, do that. Do you do that, do that, do that, do that, do that. Be happy, go lucky, be happy.

Get better, take me happy. Go lucky, get better, take today. Friends, tear and compare. See for yourself that luckies are made better to taste better. From a newly opened pack, take a cigarette made by any other manufacturer.

Carefully tear a thin strip of paper straight down the seam from end to end, and then gently remove the tobacco, entaring be sure not to loosen or dig into the tobacco. Now, do exactly the same with a lucky strike. Then compare. Some cigarettes are too loosely packed, some even fall apart, but look at that lucky. See how it stays together, a perfect

cylinder of fine mild tobacco, so round and firm and fully packed, so free and easy on the draw. Now what does this mean to you as a smoker? It means you're lucky as free of excessive air spaces, hot spots that burn harsh and dry, and those annoying deuce ends that spoil the taste. And because you're lucky as long strands of fresh, clean, good tasting

tobacco, it burns evenly, smokes, moves and mild. Yes, tear and compare, prove to yourself that luckies are made better to taste better. Then make your next carton Lucky Strike. The Lucky Strike programs are in Jack Benny with Barry Livingston's fellow Rochester dentist and the spots from Fort Teddon yours truly done.

And now, ladies and gentlemen, let's go out to Jack Benny's home in Beverly Hills where we find Rochester working as usual. I sure have a lot to do.