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The Jack Benny program transcribed and presented by Lucky Strike. Lucky State Zvers. Cleaner, fresher, smoother. Lucky State Zvers. Cleaner, fresher, smoother. Lucky State Me. I can I go richer, dainting. I can I go lucky State Zvers.

Cleaner, fresher, smoother. Lucky State Zvers. This is Don Wilson, friends. Have you smoked a fresh cigarette lately? You have if you've smoked a Lucky. because the American tobacco company, the makers of Lucky Strike, know how vitally important freshness is to the taste of a cigarette.

That's why every day in manufacturing plants where luckies are made, hundreds of packs of luckies are carefully tested for the tightness of their cellophane seal, so you'll get lucky's better taste in all its natural freshness.

Yes, smoking enjoyment is all a matter of taste, and the fact of the matter is, luckies taste better. better, cleaner, fresher, smoother. There are two things that account for this better taste. First, fine tobacco, fine naturally mild good tasting tobacco goes into lucky strike. Then, luckies are made better, made round, firm, fully packed to

draw freely and smoke evenly. So, for a better tasting, fresher tasting cigarette, light up a lucky, you'll agree smoking enjoyment is all a matter of taste and And the fact of the matter is, Lucky's taste better.

Be happy, go Lucky with a carton of Lucky Strike. Lucky tastes better. Cleaner pressure smoother. Lucky Strike! Lucky Strike! From Palm Springs, California, the Lucky Strike program, starring Jack Benny with Mary Livingston Rochester, Dennis A. Bob Ross, made the Earth's newly daughter.

And now, ladies and gentlemen, let's go back to yesterday morning and visit the employment office of one of Palm Springs' leading department stores. Now looking at your record, Mr. Blank, I see that you've worked in our Los Angeles store for seven years.